What is Red Day?
Every second Thursday of May, Keller Williams agents, leadership members, and associates step away from daily business duties, proudly donning their red KW gear, and venturing into the communities they serve with three goals in mind: renew, energize, donate.
Widely known as RED Day, this annual day of service took shape in May 2009 in celebration of Keller Williams board member Mo Anderson’s birthday. Fifteen years later, it continues to grow in momentum as the Keller Williams family unites under a shared commitment to philanthropy. This year’s RED Day will take place on May 9.
A Legacy Worth Leaving
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Keller Williams’ mission is one rooted in building a big life for yourself and those around you: build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. Pouring into their communities goes beyond just business for Keller Williams agents. In fact, it is an essential part of the company’s culture.
Throughout the years, associates have built homes from the ground up, gathered and distributed food to those in need, organized relief efforts in the face of natural disasters, and raised tens of thousands of dollars for charities near and dear to their hearts and the hearts of their communities.
On the big day, show off your KW red, both during the event and on social media! If you need a Red Day shirt, reach out to leadership and we'll get an order in!
